ABOUT THE MAKER
These products didn’t
come from a lab.
They came from lived experience.
Her Wild Organics is the work of Cath Franks — Psychologist, Reiki Master, and Certified Abdominal Therapist. Everything in this shop grew from over three decades of working closely with the body: first in practice, then through her own experience, and eventually through the quiet, unexpected gift of a pandemic that turned clinic time into making time.
WHERE IT BEGAN
Thirty years of working with the body teaches you what it actually needs.
Long before there was a shop, there was a practice. Cath has spent thirty years working alongside women navigating some of the most quietly demanding experiences a body and life can hold — fertility journeys, endometriosis, hormonal shifts, grief, transition, and the particular exhaustion of always being the one holding everything together.
She knows these experiences not only from the treatment room, but from the inside. Her own path through endometriosis and the desire to support her body gently and well is woven into everything Her Wild Organics makes — the choice of ingredients, the care given to each formulation, and the deep understanding that what the body needs is rarely dramatic. Usually, it’s something slow and consistent and kind.
What the body needs is rarely dramatic. Usually, it’s something slow and consistent and kind.
HOW THE PRODUCTS CAME TO BE
For years, castor oil packs had been a cornerstone of Cath’s work with clients — a gentle, time-honoured practice she returned to again and again alongside abdominal therapy sessions. She recommended them constantly. She taught the self-care techniques. She watched what happened when people had something to take home and continue.
THE TURNING POINT
When Covid arrived and in-person sessions became impossible, Cath found herself with something she’d rarely had before: time. Time to experiment, to formulate, to make.
She had always combined the castor oil practice with her abdominal therapy sessions — the oil worked beautifully as a treatment medium, and the two together felt greater than the sum of their parts. Now she began making her own balms: richer, more intentional versions she could use in clinic and send home with clients.
They worked so well that making them for people became its own kind of care. A way to stay connected to clients she couldn’t see. A way to put something genuinely useful and lovingly made into their hands, even through a letterbox.
Her Wild Organics grew from that impulse — and it has never lost it.
THE LINEAGE
Rooted in tradition. Carried forward with care.
Abdominal Therapy — the hands-on practice at the heart of Cath’s clinical work — has roots that stretch back through the Maya healing traditions of Central America. It was Dr Rosita Arvigo, a naprapathic physician and herbalist, who spent years studying under Don Elijio Panti, one of the last great Maya healers of Belize, who brought these techniques into a modern, teachable form. The Arvigo® Techniques of Maya Abdominal Therapy, as they are now known, represent a living lineage — ancient in origin, carefully preserved, and continuously practised.
Cath trained directly in these techniques and has practised them for nine years. She brings them into her sessions with the same respect she brings to everything she makes — honouring where they come from, and trusting what they can do.
The castor oil practice has its own long lineage, used across cultures and centuries as a way of supporting the body with warmth, patience, and intention. It felt like a natural companion to the abdominal work — and it is the thread that most directly connects the sessions to the shop.
TRAINING & EXPERIENCE
Three decades. Three interwoven disciplines.
Cath’s work has never sat neatly in one box — and neither do the people she works with. What she brings to both the treatment room and the making table is the accumulated understanding of three practices that, over time, have become one.
Psychologist
30 YEARS
A deep understanding of how we think, feel, and make sense of our experience — and how that understanding can create genuine clarity and ease.
Reiki Master
30 YEARS
One of the first practices Cath trained in — and still the one she returns to most for its quietness, its ability to meet the nervous system where it is, and the depth of rest it opens up.
Certified Arvigo® Abdominal Therapist
9 YEARS
Trained directly in the Arvigo® Techniques of Maya Abdominal Therapy — the hands-on practice that is the closest thread between the clinic and the shop
WHERE TO GO FROM HERE
Everything here is an invitation.
Whether you find your way to Her Wild Organics through the shop, through the journal, or through working with Cath directly — what you’ll find is the same thing in different forms. Thirty years of paying close attention. A genuine belief in the body’s capacity for ease. And the consistent, unhurried care that has always been at the centre of this work.